Tag Archives: New York City

National Peanut Butter Lover’s Day- PB & CO Release

I promised the nice people at PB&CO to share this Press Release and event with you.  Don’t we wish we lived in New York right about now.  I’d take the day off:

For Immediate Release

Contact: David Kirschenbaum (212) 757-3130 ext. 112

David.kirschenbaum@ilovepeanutbutter.com

Art Museum Dedicated to Peanut Butter Sandwiches Opens in NYC

Peanut Butter &Co. and National Peanut Board present The Nutropolitan Museum of Art
(New York, NY) – Peanut Butter & Co. – experts in the art of the peanut butter sandwich – once again brings the classic snack to new heights by launching The Nutropolitan Museum of Art, a pop-up art gallery completely devoted to America’s favorite sandwich, the PB&J!

Working with acclaimed food photographer Theresa Raffetto and noted food stylist Patty White, Peanut Butter & Co. Founder and President Lee Zalben aka “The Peanut Butter Guy,” created 365 exciting new takes on the PB&J.  The images will be featured on the Company’s Tumblr blog www.Nutropolitan.com.  A selection of the photos will be exhibited at The Nutropolitan’s pop-up gallery at Openhouse Gallery, 201 Mulberry Street, who is also a sponsor of the event.  Prints of the photos will be available for purchase with 100% of the proceeds being donated to the Food Bank For New York City.

The exhibit will be open to the public for three days only: Friday, March 4, 2011 (10am-6pm), Saturday, March 5, 2011 (10am-6pm), and Sunday, March 6, 2011 (10am-4pm). Each family that attends will receive a free jar of Peanut Butter & Co. peanut butter and a second jar will be donated to the Food Bank For New York City in their honor. “Just by visiting the gallery, you’re making a donation.”

The pop-up gallery is being presented in partnership with National Peanut Board (NPB), whose new Energy for the Good Life subway ad campaign kicks off in March.  A selection of the striking and informative ads will be on display throughout the gallery. NPB’s annual ad campaign blankets the subways of New York City every March with tongue and cheek facts about peanuts, which delight New Yorkers each year.  This year the campaign has evolved to focus more on the health and nutrition benefits of peanuts and peanut butter, some of which may be surprising to consumers.  Peanuts have more energy-boosting protein than any other nut, more antioxidants than broccoli carrots or green tea, and are a nutrient-rich Superfood, with 30 vitamins and nutrients.

On Thursday, March 3, members of the media are invited to preview the exhibition and taste a selection of peanutty hors d’oeuvres and cocktails prepared by some of New York’s top chefs

On Friday, March 4, the exhibit opens to the public.  Invited guests from the health & fitness communities will attend seminars hosted by registered dietitian Deanna Segrave-Daly RD, LDN.

On Saturday, March 5 and Sunday, March 6, visitors will be able to make their own art in the PB&J art studio for kids and peanut enthusiasts will be able to meet some of the hard working farmers that grow America’s favorite nut.  On Saturday, from 11am to 4pm Van Leuwen Ice Cream truck will operate from in front of the gallery and on Sunday from 11am to 4pm the Treats Truck will do the same.  Both trucks will offer specials on their peanut buttery treats!

About Peanut Butter & Co.

Peanut Butter & Co.’s ten varieties of all-natural peanut butter – Smooth Operator, Crunch Time, Cinnamon Raisin Swirl, White Chocolate Wonderful, Dark Chocolate Dreams, The Heat Is On, Mighty Maple, The Bee’s Knees, Old Fashioned Smooth and Old Fashioned Crunchy – are made from a special blend of USA-grown peanuts chosen for their taste, texture and natural sweetness.  Peanut Butter & Co. peanut butter contains no cholesterol, no trans-fats, no partially hydrogenated oils, and no high fructose corn syrup.  They are also dairy-free and gluten-free.

Peanut Butter & Co.’s line of all-natural, gourmet peanut butter is available in over 10,000 supermarkets and specialty retailers including Whole Foods, Kroger, Target, and Walmart.  The Company’s products are also available in Canada, the United Kingdom, and Asia.  Peanut Butter & Co. began in 1998 as a cozy little Sandwich Shop in New York City serving nothing peanut butter sandwiches, desserts, and smoothies, among other peanut buttery treats, and was the inspiration for The Peanut Butter & Co. Cookbook (Quirk Books), now in its third printing.  For recipes, store locations and more visit ilovepeanutbutter.com

About the National Peanut Board

The National Peanut Board represents all USA peanut farming families. Through research and marketing initiatives the Board is finding new ways to enhance peanut farming and sustainability and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts. For more information, visit nationalpeanutboard.org

About the Food Bank For New York City

Food Bank For New York City recognizes 28 years as the city’s major hunger-relief organization working to end food poverty throughout the five boroughs.  As the city’s hub for integrated food poverty assistance, the Food Bank tackles the hunger issue on three fronts — food distribution, income support and nutrition education — all strategically guided by its research. Through its network of approximately 1,000 community-based member programs citywide, the Food Bank helps provide 400,000 free meals a day for New Yorkers in need. The Food Bank’s hands-on nutrition education program in the public schools reaches thousands of children, teens and adults. Income support services including food stamps, free tax assistance for the working poor and the Earned Income Tax Credit put millions of dollars back in the pockets of low-income New Yorkers, helping them to achieve greater dignity and independence. Learn how you can help at foodbanknyc.org.

About Openhouse Gallery

Openhouse is an all-white, 4,500 square-foot retail gallery with an exceptional retail storefront, drive-in access, 16’ ceilings and five massive skylights. Located on Mulberry Street in the heart of trendsetting NoLita, Openhouse is the choice downtown location for cocktail parties, art exhibitions, car showrooms, product launches, editor preview events, film/print/commercial shoots, fashion shows, sample sales, and pop-up retail concepts.  Since its inception in September 2007, Openhouse has hosted such clientele as Clinique, Converse, Diesel, Delta airlines, and Piaget Watches, among others.  Openhouse provides in-house event production, branding, marketing, advertising, pr and print/design services, and has curated events like ‘201 Mulberry’ – Quiksilver’s skate ramp pop up, ‘PlayBeautiful’ – the 2010 World Cup Experience, and ‘Park Here’ – an indoor pop up park.

www.ilovepeanutbutter.com

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So Frickin Cute I Could Die! Yes, I’m Talking About PB.

As adamantly opposed as I am to the shameless packaged marketing for portion-control foodstuffs -as if we humans are too useless to figure out that we have enough brain matter and will power to learn how to measure a serving size- I surmise there is usually an exception to everything.  And I found it:

I’ve said it before and I’ll say it again, ” Peanut butter is a pure manifestation that God loves us.”

And the fact that someone added chocolate to it is amazing-a!  It would’ve been more economical for me to just buy a jar of Dark Chocolate Dreams, but why bring the temptation home to eat it straight from a spoon, when the little teensy weensy package is so much frickin cuter!

Oh yes my friends, this is all natural healthy peanut butter.  No high corn fructose syrup or preservatives.  It’s obviously not a whole food, for it has added and mixed ingredients for the lovely combinations.  And yes, I’m still sticking to the no-unnecessary-sugars promise, but I used the Smooth Operator which at 7 grams per serving, you are still within normal ranges of the glycemic index; no insulin spikes.  This is perfect for the times when treats are on the table.

I’ve gotten to love my pure peanut butter churned right in front of your eyes at Whole Foods (the one that looks like baby diarrhea but tastes like chewy clouds), but to find a dreamy nom-nom mixed in with another all-time favorite yum-yum is like hitting jackpot.

It’s labeled gluten-free.  Why, you ask? Isn’t it obvious? Many unsuspecting jarred, pre-packaged,  or canned foods, are secretly laced with wheat fillers like modified food starch.  So even something as simple as PB in a jar can sometimes be a risk for those on the watch for gluten.  For the longest time, I couldn’t for the life of me figure out why eating tuna from the pouch (switched from can) would still numb the right side of my face (not a pretty picture, but morbidly hilarious).  A stamp of GF insurance saves a lot of tummy aches and more serious symptoms.

More PB LOVE

More awesomeness continues.  There is a whole restaurant and store dedicated to this healthy (in moderation) food.  It’s in New York, branded the Peanut Butter & Co.  How amazing would it be to order a peanut butter and jelly sandwich and a glass of milk at a restaurant? And not from the kids’ menu! I insist you click this: http://ilovepeanutbutter.com/. I bet you peed on yourself a little too, huh?

I actually knew about this a few years ago when the cost of the jar was $5, but because of the price I had forgotten about it.  Due to its popularity and the magical workings of supply and demand, the price has gone down some if you buy it in major retailers.  Walmart had it for $3.46 a jar.  Not sure if Whole Foods carries it but I think I’ve seen it.

Note: I interject to sadly admit I dislike patronizing Walmart with a passion.  Though I know their peanut butter comes from a humane work place, I know that 4 year old Chinese and Salvadorian little fingers are manufacturing the t-shirts and shoes in a sweatshop.  I’m nor a protester or activist, but I think this problem is currently out of our hands.   It’s bigger than the average and/or unaware citizen living from paycheck-to-paycheck.

Let’s see if we can move on…PB flavors.

  • Smooth Operator
  • Crunch Time
  • Cinnamon Raisin Swirl
  • The Heat is On (Spicy! How cool is that? Not that I can have spicy. Insert sad emoticon here.)
  • White Wonderful Chocolate
  • Dark Chocolate Dreams
  • The Bee’s Knees (with Honey)
  • Might Maple
  • Old Fashioned Smooth
  • Old Fashioned Crunchy

And isn’t it ridiculous that you give the gift of Peanut Butter?

click to see Gift Assortments

Can you tell I love peanut butter (In moderation, I repeat. Sort of.)?  I swear I can smell it.  If after my detox I find that I can eat whole wheat bread and pectins again,  one of the first things I’ll have is a good ol PB&J.

P.S. I can’t even think of going here.  But you can:

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